Wanna build the best website possible? Understanding these seven key points is a great start. Let me take you through them!
To create a successful business it takes years of hard work, dedication, and a lot of willpower.
For starters you’ll need to lay a solid foundation, and in a modern-day world your customer's first contact point is often your WEBSITE or your social media.
This article will cover how to design and develop a modern-day world optimized website, and talk about commonly occurring mistakes that businesses keep on making, often not even aware of the costly consequences.
If you don’t get your foundation right at the start, every layer you add will be based on an unstable shaky ground.
Every website can be improved, even the best designed and most active website can have some foundation errors that’ll ruin your UX, and affect your company’s ROI and success.
It could be the navigation, functionality to appearance, or maybe even font selections.
With that brief introduction, I'm sure you now get that it isn’t a piece of cake to build a perfect website. It takes a lot of effort, and it doesn’t end there.
Developers, designers, and marketers have to attract visitors and engage them to take the desired path of your website and the actions you need.
With these factors in mind, it’s no shock that there’s a lot of flaws around websites that hurt their business goals.
Therefore I've made a list of 7 things to have in mind and pay attention to when designing your website.
I hope you find it useful!
It’s made in the thought of business owners, developers, and entrepreneurs who are:
- Considering creating a new website
- Wondering how to optimize their existing website to make it better
- Wanting to check and fix problems that might hold you and your potential back.
Every correct website has a great design language, follows a red thread and beautiful visual elements to attract their visitor. Keeping a consistent design language is a major key since it drastically improves the usability and the ”easy to navigate”-parameter for your website, which can elevate your brand awareness and bring you that precious exposure.
The example below is Klarna's website. Their overall design language is unique and playful despite the theme of the website. With an interesting color scheme and playful illustrations, this website stands out from the rest.
There is a popular saying nowadays: Content is king!
CONTENT IS KING! is a phrase you’ll hear more than once while building your platforms.
Therefore you must have a great content management system for your back-end functionality, to show your content to potential customers.
Wordpress is a good example of great CMS and makes your website fast, secure, and offers you various customization options for quick-fixes.
It’s also really easy to install, highly customizable, and doesn’t demand much before-knowledge about design to do some changes.
Managing and presenting the content you’ve made is crucial for exposure and conversion to the online world.
Using content to write storytelling on your site you encourage engagement to the online world which helps build your brand's authority even stronger, showing what you know helps you help your customers even more.
The image below presents a well-known news site with lots of different content types. Content is managed perfectly for the target audience.
Browsing you website from your desktop computer, tablet or iPhone shouldn't matter!
Responsive Web Design (RWD) is when your site adjusts to what browser, device, or screen sizes it’s showing on and is one of the most important steps when optimizing a website.
Google has announced that they’ll prioritize pages that are well adjusted and have RWD, probably because it makes your website accessible to anyone, regardless of the device they’re able to use.
So by supporting multi-device users, you increase your UX for all visitors and potential customers. As a plus it also improves your chances to rank higher in a search engine.
93% of online experiences start with a search engine.
The picture below is on the top of the game in terms of responsiveness.
Referring to usability can easily be explained as how well and easy a website can be used.
Good information architecture,
CTA’s (click to actions)
Easy-to-use websites tend to attract a bigger crowd and in its way encourage more business for you.
Make sure you have all the features needed for your customer to perform your desired actions, CTA’s and internal linking may keep your visitor on your site for a longer period of time which also builds authority for your niche.
Building with a clear vision and good information architecture will improve your UX and usability of your website, and with today's evolution in web technologies, you can more efficient and easy manage complex content structure
The example below presents a website with great usability. Clear navigation and interaction design gives this website an edge from other websites.
Following trends is a good way to keep improving your website, as the web technologies keep on constantly changing and growing there’s always something to do for increased functionality and may even open up new ways and possibilities for your business model.
It can be new ways of presenting and managing data which can get you an edge over your competition and make you stand out from the rest.
The image below shows a website with an innovative scrolling feature and 3D environment to show off their beautiful vineyard.
USER EXPERIENCE DESIGN (UX) is about the interaction between a visitor and a product. The goal with using UX is to make the users/visitors interaction as simple and effective as possible, so the user can reach a goal with the product.
In other words, UX is focusing on how we use a system, in this state we concentrate on finding the user's needs and making sure we have the right elements for them to find it easy, understand and use.
Our UX designers adapt every product so it works equally on all devices and screens. The best way to get started with UX design is to create an interactive prototype first.
Investing in UX helps you create products that provide meaningful and personally relevant experiences and bring you a lot of benefits for both you and your visitor since it can improve bounce-rates which often leads to increased revenue
79% of users will bounce and move on to another website if they don’t find what they’re seeking right away. Make sure that you create the experience they want.
The image below is a screenshot from a site that teaches you languages for free. They managed to receive an award for the experience users have on their website.
According to American Marketing Association, a brand is ”a name, term, design, symbol, or any other feature that identifies that one seller is good, or service as distinct from those of other sellers.“
Imagine your brand as the image people have in mind when thinking about the product or service they crave, combinations of physical and emotional cues are triggered when exposed to the logo, name, visual identity, or the message communicated.
With a branding process you give your company and it’s products/services a meaning and give your consumer a clearer vision of your company.
The better the branding the more exposure you get.
The example below is the website for Apple’s homepage, world leaders on branding, and building a need.
Regardless if you want to build an entirely new website or just put lipstick on an old one -- with these seven points in mind you'll be able to build something awesome. And that can get you closer to your goals and make your business grow.
So, please contact us today for a free consultation if you need help with designing and developing your website.