What is Google My Business?

Appears on:
Plant the seed

GMB (or Google My Business) is a tool created by Google and commonly used by business owners to manage their own online presence, in both Google search and maps, to enhance their website’s SEO (search engine optimization)

So when using GMB you will need to know both how to use it and how to optimize it.

This guide will teach you both.

How Google My Business Works

When you do a Google search for a business, usually you’ll see a ”knowledge panel”. The panel shows the address of the business, phone number, the hours of operation, inside/outside photos of the location, and links to their website and reviews. If you’re using a desktop, the knowledge panel appears on the right-hand sidebar of your search results. This virtual card is there for the basic information people commonly seek.

Other information such as the most popular times to visit or holiday hours is also easy to find thanks to GMB.

Benefits of Google My Business for the Business Owner

Google My Business is a valuable way to entice new visitors to your physical location or to your website. When you implement GMB, you get:

  • Higher search visibility online
  • Ability to Enhance your customers’ experience
  • Increased website traffic
  • Higher business engagement

How to Optimize Google My Business

Once you've verified your business, it's time to finish filling out your business-panel. 

Go to the Google My Business dashboard, click the listing you'd like to work on, select "Info," and then choose a section to fill out or update.

Add as much information and media as you can, including a business profile photo, the area you serve, your hours, attributes (e.g. "wheelchair accessible," "free wifi"), the day and year you opened, and a public phone number and website URL. It’s important to log in to your GMB once in a while to check that everything is still accurate and you didn’t forget to fill in special-days.

At any point in time, you can edit your business profile by logging into your GMB dashboard, clicking on "Info," clicking the pencil next to the field you'd like to edit, making your change, and then choosing "Apply."

Now that you have a better understanding of how GMB works and why you should care about it, here are some pointers for optimizing the free business profile tool.

  1. The first step is to fill out your business name. Make sure your business name is correct. 
  2. Next, add an SEO business description. Here you want to include keywords that people would use when searching for your products or services. In the example given, you might include words like “pizza, kebab, restaurant, pizzeria” etc. You’ve got only 750 characters for your description, so choose your words carefully.
  3. Continue filling out the fields with your hours of operation, address, phone number, and everything you can find to fill in.
  4. Next, tick off the most accurate categories that your business is in. You can only choose one primary category, but you can choose multiple secondary categories. Google gives the highest priority to the primary category.
  5. Finally, upload your own business images. Make sure these are high-res images that depict your business in its best light. Name each image with keywords (not sentences) before uploading them. For example, a photo of a pizza could be named “pizza, kebab, tomato sauce, salad, onion” It’s important to specify the picture with the name since google only can read and not see.

These Google My Business optimization tips enable you to take full advantage of Google’s free business profile tool.

If you implement these tips in addition to on-site SEO, you should start seeing some positive results!

Hit us up via the form below to start implementing top-class SEO for your business.

Still don’t quite understand or want to learn more about GMB and SEO? Contact us here



What is SELG?

SELG stands for search engine lead generation.

Find out how you can grow🌱

We created a tool to understand how your business is performing online.
Try our free health check to see how you're holding up.