What is SEO and why is it important?

January 31, 2021
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SEO

(or Search Engine Optimization) is one of the most important implementations for the success of any online business or website. Everyone involved in web development should understand what SEO is, how it works and the potential traffic it can generate for the website. 


What is SEO?

SEO stands for Search Engine Optimization and is the set of rules to act upon when optimizing your website for higher organic rankings on Google or Bing etc.

It’s also a great way to quality increase your website, making it user-friendly, easier to navigate, and faster.

Did you know that 93% of online experiences start with a search engine

It’s you 24h salesman for your company, always active and available. So no matter what county the search is from or what the hour of the day is, you can still be found, get that traffic, and convert some to sales.

Why is SEO important?

To stand out in today’s competitive market, SEO is more necessary and needed than ever. It’s often explained as a race for popularity. Where the most popular website gets shown first.

Search Engines are used daily by multi-millions of people per day looking to solve a problem or to get an answer to a question.

When you have a website, online store, or blog, SEO helps you get targeted free traffic from search engines.



FIVE REASONS WHY SEO IS IMPORTANT

ROI (RETURN ON INVESTMENT)

INCREASES TRAFFIC

BRAND AWARENESS

BUILDS TRUST AND AUTHORITY

THE COMPETITION IS DOING IT

FREE TARGETED TRAFFIC FROM SEARCH ENGINES


CHOOSE YOUR BATTLEGROUND

- Google is your new best friend. There are estimated to be around 4.5 BILLION active internet users on desktop, and Google’s search share for desktop is 87%. And on mobile, it’s even crazier at 95%


YOUR POSITION IN A SEARCH ENGINE IS EVERYTHING

Just being available for searches on Google isn’t enough. Over 31.7% of the clicks go to position 1, so if you’re not in the top 10, then you’re unlikely to be seen, due to 75% of users never click past the first page of Google.

Being on top is literally everything since SEO is a race for popularity.


UNLOCKING THE SEO FACTORS TO WIN ONLINE

What info is google giving to ranking online?

- Not a lot! but there is a couple of do’s and don’ts they have in their Guidelines.

Google is consistently working on their algorithm and has since march 2017 released FRED.

FRED is a catchall name for Google's actions against black-hat SEO (easily described as SEO-cheating) since its release in 2017.

Google updates it's algorithms every day to minimize foul-play, but releases a big core update between 2-5 times per year.

These updates doesn't tell you much, and doesn't teach you what to do - but if you got a strike or lost a few rankings, you used to do something you shouldn't have done.


3 DO’S

- Make your website stand out from others in your field.

- Make pages primarily for users, not for search engines.

- Think about what makes your website unique, valuable, or engaging. And focus on that part.


5 DON’TS

- Don’t deceive your users.

- Don’t apply tricks.

- Don’t use cloaking.

- Don’t use automated content.

- Don’t add hidden pages


These little factors don’t tell you much, sure it talks about what not to do but it’s really generic.

LET US DO A AUDIT FOR YOU, TO SEE IF YOUR FOUNDATION IS CORRECT.

BOKA HÄR



BIG FACTORS FOR SEO


FACTOR 1 - PAGE SPEED;

A one-second delay means a 7% reduction in conversations, so you want to make sure your page is lightning fast.

Test your website at (GTMETRIX.com

or https://developers.google.com/speed/pagespeed/insights/?hl=sv) to see how your site is holding up. If you have more than four seconds you should get that adjusted asap.  



FACTOR 2 - MOBILE USER EXPERIENCE

The number of people using their phones for online searches is continually going up (statisk här). So thanks to that google has a mobile-first index.



FACTOR 3 - TOPICAL CONTENT

If you have pages on dogs, Google knows that people that search for dogs might search for the best dog food, how to train your dog to sit, how much should your dog weigh, what happens if you leave your dog home alone, etc. So by covering the whole subject and going in-depth on all of the topics instead of going really broad, you’ll end up ranking higher.


- Find and fix thin content

- Explore fewer topics in greater detail on each page

- Improve your Topical Authority in your niche

- Keywords need to comb with topical intent

- E-commerce category pages are dominating search




FACTOR 4 - URL LENGTH

The longer your URL is, the lower your rankings get. The maximal length is 3-5 words to not destroy your page. Keep them short, and to the point.

(EX; yourwebsite.com/MAX-3-to-5-WORDS/)




FACTOR 5 - CONTENT LENGTH

To rank as a real subject you’ll want at least 500 words per blog/article for Google to count it as relevant.

With that said, it’s important that you don’t go out there and release a ton of long articles that contain fluff and copied content. Keep it long and original and google will notice. 




FACTOR 6 - ENCRYPTION, HTTPS

Having an SSL certificate on your website keeps you and your users secure.

Google has openly confirmed it helps rankings and decreases your risk of getting a warning.





FAQ 📣

What is SELG?

SELG stands for search engine lead generation.

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