Why should businesses use Social Media?

April 7, 2021
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Social media is, like most of us recognize, a digital platform with content like photos and videos or blog posts and comments. Furthermore, it is an internet based set of applications where people and firms are able to find and meet other people and businesses. A variety of the applications are used worldwide by regular people, consumers, which guarantees a large audience wherever you wish. Due to the common usage of Social Media platforms, it can indeed be used effectively by any business in order to make it seen and heard. Some industries, like travel, real estate and education might naturally benefit more from social media marketing, however by doing it properly it fits to almost every industry.

This post will provide you with reasons on why Social Media usage is essential for businesses that are looking to grow, introduce 8 important terms used in Social Media marketing as well as give you suggestions of different Social Media platforms.


The History of Social Media 

Social Media usage as a tool for marketing is only few decades old. In the late 90s¬īto early 00s¬īcompanies started to use search marketing like SEO in order to persist on the top of search results. After the creation of Facebook and other multinational social media platforms, businesses started to make e-commerce as well as generate business network sites and profiles.¬†

Terms to Know

Algorithm: In Social Media, Algorithms are a set of data that automatically determine which posts are coming up first in the feed.

Brand Awareness: One of the most important objectives of Social Media marketing is the level of consciousness possible customers have of your firm. 

Clickthrough rate (CTR): The percentage of users or number of people seeing (clicking) your post. 

Conversion rate (CVR): The percentage of people seeing your post and taking action by for instance subscribing to newsletters or purchasing a product or service. 

Feed: Most commonly the Home Page of your Social Media channel, which is used to engage with people. 

Hashtag: A tool used in Social Media Marketing to connect with customers who might have an interest in your firm. Marketers usually follow the trending hashtags to get seen by larger audiences. 

Pay per click (PPC): A Social Media advertising tool, where you pay for every click a consumer makes on your ad. 

Search Engine Optimization (SEO): Search Engine Optimization is a websites’ natural occurrence at the top of searching page.   

The Pros and Cons of Social Media 

Of course, like all strategies, using Social Media has its pros and cons. Let us start from the positive sides of it:

  1. Ability to connect with targeted groups.

Different Social Media channels are used by billions of people throughout the world. By choosing the right platform (take in account that some platforms might be banned in certain countries) and effectively using different strategies like hashtags and advertisement possible customers are able to find your firm.

  1. Track users’ sentiments 

With Social Media you are able to find out the customers’ sentiments regarding your brand. Furthermore, it has become easier for customers to give feedback to firms. 

  1. Research and Construe Trends 

You can search and find data about real-time trends like popular discussions and topics from other Social Media users. Moreover, these trends can be found for example from used hashtags in posts from different platforms.

  1. Recycling Content in Different Channels

One of the wonderful parts of Social Media is the money you can save from having multiple types of ads. You can make your strategy functional by recycling the same content through multiple platforms. 

As mentioned above, Social Media also has it downsides. These include:

  1. Negative impact on your firm 

Social Media has a risk of getting negative feedback from your customers, which is visible for everyone. Furthermore bad reviews or even failed marketing (e.g. advertisement) can affect your company’s reputation negatively.

  1. Customer segments unreachable via social media

Some industries and businesses don’t have their focused customers engaging in Social Media. This has to be taken in account when planning an effective strategy. 

  1. Need for constant innovation

In Social Media you have to be on the top of occurring as well as future trends. Therefore it is essential that your Marketing Team is professional. 

  1. Social Media Marketing can be time consuming 

It is not guaranteed that your Social Media Networking Channels will explode with viewers during one night. Moreover, it needs constant, patient work and efficient strategies. 

Social Media Marketing advantages and disadvantages


 Examples of Social Media 

As mentioned, Social Media has a variety of different platforms, where you can adapt, and get your business seen throughout the world. Here is a list of most popular channels we recommend: 

  • Facebook (2.8 billion users)¬†
  • YouTube (2.3 billion users)
  • Instagram (1.07 billion users)
  • TikTok (689 million users)¬†
  • Twitter (187 million users)¬†
  • LinkedIn (740 million users)
  • Snapchat (347 million users)¬†
  • Pinterest (459 million users)¬†

In Conclusion 

Ultimately, Social Media is essential for today's Business and Marketing environment. With efficient usage of resources and tools in different platforms, as well as being on top of occurring and future trends can give your company a huge competitive advantage towards your competitors. Even when Social Media might be risky to fully trust in it, due to the fact that the results can be great, you should definitely consider to have a Social Media Marketing strategy as a part of your firms’ growth.

Do you use social media? Then you know how many others do. 

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